Whether you're a startup or a large company, the bottom line of internet marketing is to get more sales with a decent ROI. There's a myriad of advertising methods for a company to choose from, but content marketing and PPC are both relatively cost-effective.
Content marketing is something a lot of companies are putting more effort into, and just as the name implies, it's about creating and distributing informational content to get your brand name out there. Marketing agencies like Lemon Dog Digital Marketing Agency can help out with the content creation and the technical SEO aspects of such a campaign.
PPC advertising, on the other hand, is an in-your-face way to push a product with little explanation. It is effective for types of products that already well known, in demand and applicable to a broad audience.
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https://steemit.com/advertising/@caymancrypto/using-content-marketing-over-ppc-advertising
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